Permanent Life Insurance

Designed to meet both your life insurance and investing needs, Whole Life and Universal Life insurance combine long-term insurance protection and tax-advantaged investing in one single policy. Whether your goal is to protect the legacy you are building for your loved ones, or to build additional wealth over time, whole life and universal life insurance can help you:

Whole Life (Participating Insurance)

This type of insurance is permanent insurance and provides protection for life. Depending on the type of plan, whole life insurance amortizes the cost of insurance over the lifetime of the insured or over a limited period of time, such as 10 or 20 years.

This product also has cash values, which are available if the policy is surrendered. In addition, they often offer non-forfeiture options such as automatic premium loan, cash loans, collateral assignment, etc.

Participating Life Insurance policies provide life insurance protection along with a tax advantaged savings component.

Generally this savings component is made up of two parts:  A guaranteed cash value and a non-guaranteed cash value of dividends.

The return on a participating policy is dependent on many factors such as age, type of coverage, risk exposure and dividend scale and annual premium payments. With the majority of participating policies, extra cash paid into the plan is paid into a broadly diversified fund with a long-term investment strategy. If the fund is performing well the insurance companies will pay out dividends. These dividends can be paid out annually in cash, used to purchase more coverage, or simply lower your out of pocket premiums.

You can think of a participating policy plan as a higher premium cost per month with the extra money being paid in as an investment. There are multiple participating products available that can be tailored to meet your individual needs. The details and used for participating policies can be endless depending on your particular situation, but please call or email us with any questions you may have.

Universal Life

A Universal Life policy is a powerful financial tool that offers both life insurance protection and savings. You can customize the policy to suit your needs, change your coverage and investment mix as your needs change and accumulate tax deferred savings.

Estate Planning

  • Protect your family with permanent life insurance.
  • Pay final taxes on your estate at death.

Retirement Planning

  • Provide added tax-deferred savings for those who have maximized their RRSP contributions.

Business Planning


  • Enables a tax-effective way to unlock the value of your business at retirement.
  • Provide added executive compensation.
  • Provide tax-free funds for partner or shareholder buyouts.


This is typically a level premium and level coverage plan for the duration of the policy. It is used to satisfy a permanent need for insurance, such as estate planning purposes or to provide a lump sum to offset tax liabilities upon death. In most cases, there are not any cash surrender values associated with this type of product.

Contact us for more information…

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